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Successful advertising gets the biggest bang for every buck spent.

While traditional advertising assured you of exposure, it could not tell you what engages a customer or where you fell out of the consideration in a buying Journey.

In today’s time, the Internet has changed the entire marketing scenario.

Other than being the go-to destination for all answers and purchases, it has opened up a brand-new set of opportunities for a Company, to know reach, and talk to its customer.

As it is based on algorithms, activity on the internet can be measured and tracked. It helps you find the right customers for your business and map their buying journey.

We at KERTUS work with our clients to help deliver lifetime value for their customers.

When is Digital Advertising the right tool for me?

Online advertising can be used effectively to

  • Generate leads
  • Increase Brand Awareness
  • Get More Customers
  • Make More Sales
  • Get customers to spend more

Types of Digital marketing you can consider for your business:

  • PPC
  • CPM (Cost per 1,000 Impressions)
  • Search Advertising
  • Display Remarketing Advertising
  • Social Media Advertising
  • Email Marketing

Avenues for Digital Marketing

SEO

Before we buy anything or make an investment of any kind, the first thing we do is go online – search for that product to establish authenticity, learn details and validate. There is a sea of customers who want a trusted source to find and validate the information they are looking for. This is where you must step in with your website, to tap into the search query of millions of inquisitive customers.

While good search advertising may land you in the top few lines of the page but the real credibility is established through organic searchresults. Being among the top 5 in your category organically should be the goal for any company that wants to stay ahead of the competition.

The search engine results prove to be more rewarding when a website is well optimized for the queries. Our team of experts not only works on your on-page optimization, but they also manage off-page optimization depending upon the evolving business needs.

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Search Engine Marketing

It is the perfect way to pop up and be visible when someone is searching for you or similar services. It is a perfect tool for generating leads that have the potential to turn into conversions.

We will help you get found online and generate more traffic, leads and ROI through meticulously planned Search Engine Marketing strategies.

Our team specializes in creating data-driven and keywords targeted campaigns to ensure the high ranking search results for your business. They work in tandem with your in-house experts to build a result-oriented search engine strategy from scratch and audit the existing campaigns that are no longer giving you the desired ROI.

You can think of us as an extended team that works alongside you to generate more leads and sales so that you can see your business growing at a faster rate.

KERTUS Digital Marketing Analytics
KERTUS DISPLAY MARKETING SERVICES

Display Marketing

Unable to get your message in front of the right audience??

Breathe a sigh of relief!!

Kertus is here to help you reach the target audience. We will ensure that you build a brand name, create awareness, evoke interest and generate leads for your business.

Our team of experts, work hand in glove with your marketing professionals to understand your business, your customer’s current & desired goal and to map their purchase cycle in order to design a Display advertising plan that delivers significant results.

Social Media Marketing

Social Media Marketing is all about meeting your customers at their convenience and capture their attention. Hence, it is essential to understand each platform and vary content to suit your client’s mood.

Our company manages different social media platforms such as Facebook, LinkedIn, Instagram , Twitter and Google Plus on your behalf. We work in tandem with your internal team to keep a tab on your consumer behaviour, content traction, user engagement and brand awareness.

We transform your social media presence with high quality content that gives desired results. Our experts use relevant social media techniques to help your business grow and achieve the set goal.

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Social Media Stats India

Each social media platform has a unique signature to it in terms of users and the purpose it fulfils in an individuals life based on that we determine the fitment and weightage of the handle in the customers ad mix.

LinkedIn – India

  • 50+M users of LinkedIn users engage with the platform monthly, 40% access it on a daily basis.
  • LinkedIn is used sparingly, so you only have a few minutes to make an impact. Users only spend about 17 minutes on LinkedIn per month.
  • Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter.

Instagram India.

  • There were 72, 260, 000 Instagram users in India in November 2018, which accounted for 5.2% of its entire population.
  • The majority of them were men – 73.3%.
  • People aged 18 to 24 were the largest user group (34 900000).
  • The highest difference between men and women occurs within people aged 18 to 24, where men lead by17 100000.

Twitter India

  • There were 30+million Twitter users in 2018

Whatsapp India

  • TAccording to a report, more 450+Million Indians are there or Whatsapp.

YouTube India

  • YouTube monthly user base has touched 225 million in India, that is 80 percent of internet population.
  • Given the audience you have access to across the digital media and the fact that you can start and stop a campaign as per your wishes at any budget number and you your cost of acquisition in real time – makes it a dream media.
  • But caution not all work for every product or service nor can you stretch your buck if you do not do it in a right way.
  • This is where the right strategy comes in. Given your offering and your understanding of your customer – both in terms of who he/she is and how / why he uses the internet are key to ensure you reach him/ her in the right mind set to yield results.
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